Ostp maya shankar11/9/2023 ![]() ![]() Shankar mentions adopting a program from the United Kingdom that helped to increase tax compliance by simply sending letters to late taxpayers indicating “a social norm that ‘9 out of 10 people in Britain paid their taxes on time’ – resulted in a 15 percent increase in response rates over a three-month period, rolling out to £30 million of extra annual revenue.”īut reviewing the initiatives, both in the United Kingdom and those underway in the U.S., it seems nudging can slowly develop into a demand. ![]() Then there is the Save More Tomorrow program that encourages employees to commit in advance to allocating part of future salary increases toward retirement savings. She mentions several projects currently underway such as one that asks unemployed individuals to provide “a concrete plan for immediate implementation regarding how, when, and where they would pursue reemployment efforts.” This initiative has “led to a 15-20% decrease in their likelihood of claiming unemployment benefits just 13 weeks later.” Shankar discusses how the government is “currently creating a new team that will help build federal capacity to experiment with these approaches” to change people’s actions for the better. For example, the December 2010 publication discusses how “applying behavioural insight” initiatives lead to “health improvements can be made without resorting to legislation or costly programmes.” The publication, called a “discussion paper” provides ideas on how to reduce teen pregnancy or smoking cessation, for example. Looking quickly at the BIT publications that lay out initiatives, some seem like good ideas. This team, according to Shanker, started “a process of rapid, iterative experimentation” that “has successfully identified and tested interventions that will further advance priorities of the British government, while saving the government at least £1 billion within the next five years.” She wants to duplicate what UK Prime Minister David Cameron began in 2010, the “Behavioural Insights Team (BIT)”. At first blush, her mission seems relatively benign. in Multi-Sensory Perception, who joined the OSTP in April of this year. Shankar is described as a 27-year old “wunderkind,” with a Ph.D. Martosko asks a pertinent question, “When does a nudge become a shove?” People can be nudged into saving energy, stopping smoking, and saving more. The planet may depend on this, as may our health and pension prospects. ![]() Politically this is, at the moment, hot stuff…Obamistas are said to be reading Nudge in an attempt to discover how and when people should be gently maneuvered into doing the right thing. The Sunday Times (London) says of the book: Sunstein served as administrator of the Office of Information and Regulatory Affairs within the White House until August 2012. ![]() Daily News.Īccording to Martosko, the bible for advocates of this kind of behavioral interaction is the book, “Nudge – Improving Decisions About Health, Wealth, and Happiness,” by Richard H. According to a column written by David Martosko in the U.K.’s Mail OnLine, “her mandate is to supervise the organization of a federal government ‘nudge squad’ that will subtly change the behaviors of bureaucrats – and the rest of us.” Similar coverage has been found in Fox News and the N.Y. There have been a series of news reports of a new project underway in the White House led by Maya Shankar, Senior Advisor for Social & Behavioral Sciences within the Office of Science and Technology Policy (OSTP). ![]()
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